Cavit Wine

Anoche I was leisurely drinking a bottle of red wine from the vineyard Cavit in Pavia, Italia. Someone had brought it to a party I hosted a Christmastime and I thought I'd go ahead and open it tonight. I was simultaneously watching The Big Lebowski on some channel on "the cable" with my dear little husband. A commerical break interrupted, and a commercial for said wine came up. This was a striking coincidence because:
(1) the wine was a gift
(2) I had never heard of this wine before I pulled it out of the cabinet
(3) I hadn't had any wine since that party the first week in January
(4) I had never seen a wine commercial on television before
(5) We just HAPPENED to be watching The Big Lebowski (we didn't set out to see it or anything)

Pretty weird....